THE RULE OF 5

Risk vs. Risky

Risk is the variable attendant to any enterprise or effort. Risky is when these variables are too volatile to analyze, or when desired results require a massive rather than balanced change in market value.

Through the layering of probabilities, the proper due diligence can eliminate risky.

Predictability

In a demographically robust and economically strong environment, the movement of people into an area has a high quotient of predictability. And everyone wants to put a roof over their head. Further the ratio of home owners to renters is highly predictable.

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© 2008 Calloway Investments, Inc. All rights reserved. The information provided herein is provided for informational purposes only, and is not intended to be a substitute for your own due diligence and independent research. You agree that any purchase decisions you make will be based solely on your evaluation of your financial circumstances, investment objectives, risk tolerance, financial condition, and liquidity needs, and any other information available to you. You are reminded and agree that all real estate used for income or other investment purposes face the risks attendant to such an application, including that real estate values may go down, rents may decrease, and that vacancy rates may rise. Real estate is by its nature illiquid and a ready market may not exist for any particular property once purchased. Past performance is not a guarantee of future performance or results. By reviewing the information contained herein, you are agreeing to the terms and conditions contained in that certain page labeled "Terms and Conditions" which has been made available to you.